GENAQ et FITUR 2026

The International Tourism Fair, held from January 21 to 25, 2026, at IFEMA Madrid, has once again established itself as the most important global meeting point for the tourism sector. This edition brought together more than 10,000 companies and representatives from over 160 countries.

FITUR incorporated atmospheric water generators as one of the new features of this edition, highlighting their role in reducing the use of single-use plastics.

Our atmospheric water generators at FITUR 2026

This year, our company had the honor of participating in FITUR, bringing our atmospheric water generation solutions to one of the most influential events in international tourism.

Thanks to our participation:

• We supplied high-quality water generated directly from the air to thousands of visitors, exhibitors, and professionals during the five days of the fair.
• We demonstrated how technology can transform a resource such as air humidity into something as essential as water, with minimal environmental impact.
• We received exceptional feedback: interest was enormous, and curiosity about sustainable solutions applied to large events and tourist destinations exceeded all our expectations.

During FITUR, visitors were able to learn about our innovation and see how responsible technology can be integrated into large-scale events, minimizing waste and improving the experience for all attendees. 

The fair made it clear that the tourism sector is evolving towards more sustainable and collaborative models. It was the perfect setting to demonstrate that it is possible to organize large-scale events while reducing waste and committing to clean technologies.

models. It was the perfect setting to demonstrate that it is possible to organize large-scale events while reducing waste and committing to clean technologies.

Our participation not only contributed to this approach, but also positioned our company as a leader in sustainable solutions applicable to events and environments that seek to reduce their environmental footprint without sacrificing quality services. We remain focused on bringing sustainable water to more people, more places, and more events.

Conclusions

The experience at FITUR has been just the beginning of a journey full of opportunities to share information about how the most vital resource of all is managed: water.

For several days, as people flocked to FITUR to learn more about tourism, our atmospheric water generators supplied water for all visitors.

Seeing visitors approach, ask curiously, Does this water really come from the air? and then try it was undoubtedly one of the most special moments of this experience. FITUR 2026 allowed us to demonstrate that sustainability is not a distant concept, but something real. 

We take away conversations, smiles, and the satisfaction of having provided a sustainable and necessary solution to an event of this magnitude. And, above all, the certainty that we are on the right track.